Patient acquisition infrastructure for practices built to scale.
Health Biz Scale builds and runs the system that keeps every provider's schedule full: Google Maps and AI search visibility, paid acquisition, and HIPAA-compliant AI that answers every lead. One accountable team, from a single location to a multi-provider group.
Founded by Mike Kohl, the engineer who took an enterprise sales platform from $0 to $500M.
Or see where you rank on Google Maps first. Free, results in about 40 seconds.
“I've been able to put myself on a waiting list.”
Dr. Diane Mueller: new patient calls up about 10x, two doctors hired to keep up.
Trusted by practices including
What we do
Every provider's schedule, full and predictable.
Found everywhere patients look
Every location ranked on Google Maps and named in ChatGPT and Google AI answers, measured point by point across your market.
Zero leads lost
AI answers missed calls, follows up within minutes and routes each patient to the right provider or location, day or night.
Compliant at the source
HIPAA-compliant AI infrastructure that can run inside your own building, so patient data never leaves it.
One accountable team
Search, paid and AI run as one system with one owner and one number, instead of three vendors pointing at each other.
How it works
The SMART Practice System
How a stranger becomes a patient who stays. Each step feeds the next.
1. A patient searches
SCALE
You show up first
- Local rank on Google Maps
- AI search: ChatGPT & Google AI
- Paid ads when you want speed
2. They reach out
FLOW
Every lead answered in minutes
- Missed-call text back
- Instant follow-up
- Lead tracking in one place
3. They book a consult
CLOSE
They arrive ready to start
- Education before the call
- Reviews and proof
- Automated nurture
4. They start care
GROW
They stay, return and refer
- Guided patient support
- Retention
- Win-back of past patients
SETUP
The foundation under every step: your offer. Who you serve, the result you promise, and why patients should choose you.
Who we build for
Built for groups. Sized for single practices.
Multi-provider and multi-location practices
- ✓Every location ranked in its own local market
- ✓Leads routed to the right provider automatically
- ✓One report across locations: calls, bookings, cost per patient
- ✓Infrastructure you own, built in your accounts
Established single-location practices
- ✓The same infrastructure, sized to one location
- ✓Built so a second provider or location plugs straight in
- ✓Your hours back from marketing
What changed
Be the one it recommends.
On Google you can sit on page two and still get found. In an AI answer there is no page two. There are three names.
Patients ask ChatGPT who the best practitioner in town is for what they have, and it hands back three to five names.
Ask it about your own specialty in your own city. The model isn't ranking clinical skill. It ranks what it can read, check and quote.
That's fixable. It says nothing about how good you are, and it won't fix itself.
Proof, in their words
Hear it from the practices we've built for.
“I definitely saw my new patient inquiries go up. There’s more consistency now.”
Dr. Alison Egeland
Functional medicine, Lafayette CO
“It has been one of the best investments we have made. People can now easily find us.”
Dr. Piper Gibson
Naturopathic, Las Cruces NM
“He’s unlike an agency. He’s in there implementing the changes himself. One of those service providers that does what he says he’s going to do.”
Dan Lievens
Founder and CEO, Share One, Austin TX
Free, ungated, all of it
The whole system is on this site.
Not teasers, not gated PDFs. Every step, in enough detail to run it yourself this quarter. New guides go up every week.
Which AI tools will actually sign a BAA
Otter and Fireflies only offer one on Enterprise. Zoom switches AI Companion off under a BAA instead of covering it. A dated table of tools, and the six-step check to run on any vendor.
26 min
Ask ChatGPT who it recommends in your city, then fix the answer
How the model actually retrieves and cites sources, how to test whether it names you today, and the specific changes that get you into the answer.
12 min
Build missed call recovery before anything else
The order to build automation in, cheapest and highest leverage first. Most practices start at the expensive end and stall. Includes what you should never automate.
12 min
Seven marketing agencies reviewed, including ours
Same five criteria applied to everyone, in the same order. Thrive and Healthcare Success beat us on scale and resources, and we say so inside their reviews.
12 min
Browse the guides →Free. No signup. No email required.
Before you book anything
Is this a fit?
Specialty doesn't decide it. Patient value does. A chiropractor selling a $6,000 care plan is a better fit than a functional medicine practice doing $200 visits.
This works if
- ✓A patient is worth $3,000 or more over their lifetime, however that adds up
- ✓Patients return, renew or continue. There is a second visit
- ✓You already have patients and revenue
- ✓Cash, hybrid or concierge. Something you set the price on
Skip us if
- ✕You're launching. We take practices from working to bigger, not zero to one
- ✕You need patients in 30 days. Search compounds, it does not rescue a quarter
- ✕You bill insurance only, with nothing you set the price on
Start here
See where you stand before the call.
The scan checks your real Google Maps position from 49 points across your market and shows who holds the spots you don't. It costs us money every time someone runs it. It's free anyway, because a practice that can see the gap already knows whether it wants to close it.
Campaigns go live in weeks. Search takes six to nine months to compound. You'll always know which one you're waiting on.
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